FILA and Athletes in Action Run for School Rooms

“A classroom is the best place to nurture our future leaders, the next generation of God-loving and nationalist Filipinos.”

– Jose Andes, National Director of Athletes in Action (AIA) Philippines.

I’ve always been an advocate of free and alternative education. Because education, for me, is indeed a right of every child. The fact that aside from inability of students to enroll because of poverty or high tuition fees, there’s the problem of lack of classrooms and facilities for learning, which makes me sad. For the people of Iligan City, the situation worsened after Typhoon Sendong back in 2011.

FILA and AIA invited bloggers last June 20 to spread the word for their noble cause — AIA’s first-ever student-based fun run entitled “Schools Run for School Rooms” aims to raise funds for the rehabilitation of classrooms in the said city.

To date, with 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts. Thirteen (13) of known universities and colleges in our country have signified their interest to join the advocacy run. Also participating are groups from government agencies, private corporations and churches, as well as running enthusiasts.

The Bloggers’ Night

Hosted by Tim Yap, which is also part of this advocacy, the event was graced by different personalities from Athletes in Action as well as FILA’s CEO Cris Albert and her husband, Butch Albert.

Me. Obed. Ms Cris Albert. Prinz. With Mr. Butch Albert With Mr. Tim Yap Everybody had a great time! 🙂
Special thanks to Obed and Prinz of Takbo Printipe.. Takbo! for sharing this event with me (and photo credits as well).

So guys, time to sign up! Check out the details below and you’re in for a special treat. What are you waiting for? Run for a good cause! Run for our generation’s future! 🙂

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ADVOCACY RUN DETAILS:

July 7, 2012 @ 5AM, Bonifacio Global City
3K / 5K / 10K
Organizer: Athletes in Action & Huper International

Registration Fees (inclusive of singlet and race bib):
10K – PHP 550.00
5K – PHP 450.00
3K – PHP 350.00

NOTE: All runners entitled to a 60% discount on one item purchase of any Fila shoes at any Fila outlets. Just present registration form.

Tickets and registration forms are available at SM Ticketnet outlets (https://www.smtickets.com/event/view/776). Singlets and race bibs can be claimed at Fila Stores in Metro Manila.

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About FILA

Since 1911, FILA traces its roots from Biella, a province set at the foot of the Italian Alps. Unbeknownst to many, this small town brand is big on corporate social responsibility. At the recently concluded 2012 FILA Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to help Typhoon Sendong victims once again by donating 500 pesos to 500 families for every purchase of Skele-Toes.

Skele-Toes is FILA’s latest line of revolutionary active footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat? For us at FILA, it’s simply a shoe that changes the game. Rock at the gym or at the party, Skele-Toes is just about the only shoe that fits..

..and Tim, Georgina, and Borgy all agree!

Not ready to rock the boat just yet? Then you’ll love FILA’s newest line of running shoes, Swerve and Flow. FILA Swerve boasts of a Dynamic Landing System through a lightweight foam at the midsole and V3 techonology inserts at the heel. This gives you the proper support that you need in every step, without compromising style and design.

FILA Flow is perfect for the outdoor dweller with its heavy duty outsole, making every shock and bump a breeze. This one will surely go with you to countless victories and finishes.

Whether you prefer a classic or a rocking pair of rubbershoes, it’s high time to give your tiresome trainers a break and take the Skele-Toes, Swerve, or Flow out for a spin. With your purchase of a pair of Skele-Toes and participation at the SRSR marathon, it’s definitely more fun to help with FILA!

For exclusive updates, follow us on Twitter (@filamanila) or be a fan on Facebook (https://www.facebook.com/pages/FILA-Philippines/108711259229770).

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