Electrolux transforms worn out clothes into quilts with Gawad Kalinga’s Trese

Electrolux transforms worn out clothes into quilts with Gawad Kalinga’s Trese

Filipinos have relentlessly proven that the concept of bayanihan is still alive today. Every year the Philippines is devastated by numerous typhoons which result to ruined homes and ravaged livelihood. From one calamity to another, Filipinos have made it a tradition to donate and help rehabilitate the lives of the victims.

Sharing with this tradition, Electrolux, a global leader in home appliances, has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy.

Together with Gawad Kalinga’s Trese community, Electrolux will up cycle unusable clothes into quilts for children and new born babies in orphanages and other communities.

Electrolux-GK-Trese-shirt-print

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”

Electrolux-GK-Trese-shirt

Be a part of this meaningful advocacy by donating some pre-loved clothes. You may drop off your donations in any of these locations:

  • Electrolux Customer Service Hub
    Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City
  • Mommy Mundo Head Office
    2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City
  • Unilever Philippines Head Office
    1351 United Nations Ave., Paco, Manila
  • Empire East Land Holdings Inc.
    11th Floor World Center Bldg., Sen Gil Puyat, Makati City
  • Mary’s College
    37 Mother Ignacia Ave., Paligsahan Quezon City
  • Kodak Philippines
    2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City
  • Morgan Stanley
    16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig
  • Center for Culinary Arts (CCA)
    287 Katipunan Ave., Loyola Heights, Quezon City
  • Dasmarinas Village (Homeowners Association Office) 
    1419 Campanilla St. Dasmarinas Village, Makati City
  • BrandAction Inc.
    Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City
  • Isla Lipana & Co.
    29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City

Visit electolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy and for the full list of donation drop-off sites. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

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Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux,White-Westinghouse, AEG, Zanussi, Frigidaire, Electrolux Grand Cuisine and the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees.
 
FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The power of true, reflecting the firm’s high values and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2013; Advertising Age’s 2012 “Best Places to Work”; and The Holmes Report’s 2012 Global “Public Affairs Agency of the Year.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 80 offices in 29 countries, plus affiliates in 42 countries. Visit us at fleishmanhillard.com.

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