Reef 2015 Summer Collection x Surf 7107 Docu Premier

Reef 2015 Summer Collection x Surf 7107 Docu Premier

We were invited over at Sands by the Bay, Mall of Asia Complex in Pasay City for a night of surfing fun in the city!

I love chilling by the pool or beach, watching people swim or do various water sports. I’m sure they are familiar with the brand Reef, which started as a sandals brand in the ’80s. Now a U.S. top name for surf and sand apparel, they create authentic, comfortable and innovative products for men, women and kids.

Reef 2015 Summer Collection

Reef presented a part of the Just Passing Through campaign, the Rover Collection – a new line of men’s and women’s footwear highlighting Reef’s Swellular Technology. This is built around three layers of innovative material:

  • a super-soft, contoured Swellular foam deck, providing instant comfort
  • a medium-density Swellular midsole for long-lasting support
  • Reef’s signature Swellular high-density rubber outsole featuring an ocean-inspired aesthetic, providing traction, protection and durability

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The said collection was featured on a special fashion show, reflective of a laid back summer vibe.

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Surf 7107 – La Union Documentary

Reef is all about the Surfing lifestyle. The documentary followed local surfers and they talked about how the first surfing school in the country was opened. One can see how much positive impact this has to the community.

“Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines,” said Carlo Dionisio of Reef Philippines.

There is a market for surf brands out there, and it’s getting bigger and bigger. Here’s hoping that this Reef-produced documentary changes things, and bring Reef into the forefront as the leading surf brand out there.

Reef products are available at G-Force Trinoma, G-Force SM Cebu, G-Force Ayala Cebu, G-Force Bonifacio Highstreet, G-Force Centrio Cagayan De Oro, G-Force Greenfields Sta. Rosa, G-Force Harbor Point Subic, G-Force Mall of Asia, G-Force Shang Ri-La, G-Force North Point Bacolod, G-Force Mactan Pueblo Verde, G-Force Abreeza Davao, G-Force Mega Mall, G-Force Marquee Mall Pampanga, and G-Force Newport. You can also find Reef on Facebook.

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