GRAB Misiskolar: enriching lives of Grab drivers and their families

GRAB Misiskolar: enriching lives of Grab drivers and their families

Because managing finances is more than just budgeting and trying to save.

I’m a fan of wais na misis Neri Naig-Miranda. This stay-at-home mom runs multiple business. There’s food (gourmet tuyo and baked goods), fashion (ukay-ukay and jewelry), retail (beddings) and real estate. She is also developing a mini family farm. I admire her because she’s very madiskarte in terms of finances and generous in sharing tips and recipes to her followers. This is on top of taking care of little Miggy and her husband, Chito.

Being madiskarte is a common trait of housewives. Yet nine out of ten housewives of Grab drivers are ill-equipped regarding money matters. If they are not given the necessarily skills and opportunities to manage or grow their husband’s income, the endless cycle of poor money management within the Filipino family will continue.

This is where #GRABMisiskolar comes in.

Last August, hundreds of Grab drivers’ wives participated in a full-day entrepreneurial program under the GRAB Misiskolar initiative. Through this activity Grab Philippines recognizes the importance of the role of wives in achieving financial success for their families and the community.

Grab Misiskolars posing on stage with event hosts

The wives listened to talks about financial management, family planning, starting up your own business and getting start-up capital. Misiskolars joined in on different livelihood workshops such as no-bake cake making, perfume-making and direct selling. GRAB Misiskolar partners Unionbank, Lendr, Avon, Sunlife, Angat Pilipinas and Generika Drugstore presented other potential mini-gosyo ideas.

The Grab Misiskolar program is targeting 400 participants when launched in Cebu.

It’s always nice to know when companies are taking good care of employees and their families. Witness the journey of the GRAB Misiskolars from misis to “wais sa pamilya, wais sa pera” misis on Facebook. Share your thoughts, spread the word and join in empowering more Filipino families – one #GRABMisiskolar at a time 🙂

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