Southeast Asia’s leading e-commerce platform Shopee is excited to unveil the impressive growth of its creator community as it anticipates the 11.11 Mega Pamasko Sale.

In the modern digital age, content creators are more than just influencers; they actively contribute to enhancing the online shopping experience by providing genuine reviews, personalized recommendations, and creative and captivating product discovery methods.

Creators Driving Engagement and Sales

Today, social media is teeming with content creators who are becoming influential figures in shaping modern consumer behavior. According to Kantar’s 2023 “Philippine Media Landscape” report, a substantial 60% of Filipino shoppers have made purchases after discovering products through content creators. Their impact on purchasing decisions is increasingly significant, particularly in the vast landscape of e-commerce where choices abound.

In response to this trend, the Shopee Affiliate Program has emerged as a valuable tool for building trust and fostering engagement among shoppers. The Affiliate Program incentivizes registered Shopee affiliates with a commission for each sale generated through their promotions. As reputable content creators endorse and share their favorite Shopee products, their followers can confidently expect high-quality items and a seamless online shopping experience.

Creator Sharlaine Andal started her affiliate journey when she purchased items on Shopee to redecorate her room and shared her experience in a video. Shortly after, she was invited to join the Shopee Affiliate Program, unlocking a new avenue to earn through her content.

“It’s amazing that I get to share the quality, legitimate items I buy from Shopee with my followers and earn a commission at the same time,” Andal expressed. “What’s even better is the sense of community I found with my fellow affiliates. It’s not about competition, but about having fun promoting great products at great prices together.”

Shopee’s Affiliate Program has seen a significant increase of nearly 600% in new affiliates compared to the previous year. This rapid growth underscores the increasing value that creators bring to brands and sellers by attracting more customers and improving sales. During the recent 9.9 campaign, the program successfully facilitated millions of transactions through social media creators’ genuine product reviews and personal recommendations. This demonstrates the power of content creation in driving revenue for both users and businesses.

Innovative Platforms for Enhanced Content Creation

Shopee continues to lead the way in supporting creators with features that maximize engagement and earning potential:

• Shopee Live, a key component of the platform’s interactive shopping experience, has seen a remarkable 60% year-over-year increase in viewership. In 2024 alone, millions of streams took place on the platform, enabling creators to engage directly with their audience, showcase products live, and build stronger community bonds and trust.
• Shopee Video, a new feature, has seen a tenfold increase in creator content in Q1 2024. This platform empowers brands and sellers to maximize the reach and revenue of their content by providing a permanent hosting space. Shopee Video has significantly boosted brand visibility, consumer engagement, and order conversion through seamless shopping experiences. This was evident during the 9.9 campaign, with orders on Shopee Video surging sixfold compared to daily averages.

Creator Maria Jhazelle, also known as callieszn on Shopee, gained over 1.1 million followers and doubled her earnings in 2024 after transitioning to full-time streaming. By actively engaging the beauty community during her highly anticipated streams on Shopee Live, she increased daily sales by 62%.

From Runway to Everyday: The Go-To Platform for Millions of Fashion Deals

Fashion creators enhance the online shopping experience for apparel by providing product demonstrations and honest reviews on fit, comfort, and material. This builds trust with buyers, addressing concerns about sizing and fit. Shopee’s focus on a reliable shopping experience led to a 140% increase in Fashion orders during its last 9.9 sale, highlighting the potential for fashion sellers and creators.

Shopee has expanded its fashion offerings, featuring renowned brands like Cole Haan, Jag, Lee, and Forever 21, alongside emerging labels such as Lovito and Tala by Kyla. Through personalized recommendations and collaborations with content creators on platforms like Shopee Live and Shopee Video, shoppers can visualize these styles and discover millions of fashion deals on Shopee.

A Call to Creators: Join the 11.11 Celebration

As the 11.11 Mega Pamasko Sale nears, Shopee encourages content creators to capitalize on this prime opportunity. With e-commerce in the Philippines poised to reach $30 billion by 2027, now is the perfect time for creators to join the Shopee Affiliate Program and benefit from the surge in online shopping during the holiday season.

These online shopping events have become a significant part of Filipino Christmas traditions. Shopee’s previous 11.11 Mega Pamasko Sale in 2023 saw an eightfold increase in new Shopee Live viewers, highlighting the continued popularity of online shopping in the Philippines.

Shoppers can be assured of a seamless, reliable, and exciting online shopping experience at Shopee's 11.11 Mega Pamasko Sale with On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free Shipping with PHP 0 minimum spend.

On November 11, shoppers can check the Shopee app at 12 midnight, 12:30 AM, 12 noon, and 6:30 PM with 11.11 Rush Deals, where they get a chance to score enormous offers on must-have products like the Xiaomi smart TV, Dyson Airwrap, and Nintendo Switch. Users can also go to the Shopee app to play Shopee Shake and get the chance to win up to 1.1 million Shopee Coins.