Orange Magazine PH is proudly celebrating its 15th anniversary this July. Since its official launch in 2010, it has grown from its founder’s ambitious idea into a powerful and engaging digital platform, demonstrating significant adaptability and growth in the constantly evolving media landscape.
The brainchild of Jessie Bunyi Villanueva, widely known as Jeman, Orange Magazine was born from a deep passion for magazines and a keen understanding of the internet’s potential. A former tabloid correspondent and promotions coordinator for print publications, Jeman saw an opportunity to redefine media.
“I’ve always wanted to have my own magazine where I can accommodate every kind of information that pleases me without others telling me what and what not to publish.”
The name “Orange” was chosen deliberately, as Jeman explained that he chose the name to signify content that is always fresh, always relevant, and true. He added that orange is the color of dawn, representing a new day and a fresh start. This philosophy guided the magazine’s early focus on “fresh elements” – the hottest fashion, newest trends, and coolest entertainment personalities.
Jeman’s decision to go digital was strategic and forward-thinking. “Since Internet content is the new media, I knew that whatever I produce online will be more accessible to readers as well as easier to get sponsors and advertisers for. It is also faster to promote with the help of social networking sites.” Orange Magazine aimed to reach “everyone who knows how to use the internet,” a broad appeal achieved without compromising on content integrity, particularly avoiding explicit material to cater to its diverse audience, including teens.
Early on, Orange Magazine quickly garnered attention, featuring a remarkable array of local and international personalities. This impressive roster includes K-Pop groups like One Way, 2AM, and Jay Park; global acts such as Westlife, 30 Seconds To Mars, Bruno Mars, and Melanie Chisholm (a.k.a. Sporty Spice); and prominent Filipino figures like Christian Bautista, Anne Curtis-Smith, Jessa Zaragoza, Gloc-9, Glaiza De Castro, Rhian Ramos, The Itchyworms, the Philippine Azkals members, Rea Anicoche Tan of Beautederm Corporation, and Senator Gringo Honasan, among many others.
To date, Orange Magazine has recorded 7.3 MILLION reach on Facebook, 3.8 MILLION reach on TikTok, 1.8 MILLION reach on Instagram, and 41.2 MILLION views on YouTube. This success was fuelled by a commitment to interesting content and engaging contests for its loyal followers.
Beyond Jeman, who serves as online publisher and editor-in-chief, the magazine’s continued growth is significantly attributed to its dynamic team that ensures Orange Magazine consistently delivers relevant and compelling content, embodying the collaborative spirit that has driven its success.
“Looking back, I first connected with Orange Magazine by covering their events. Now, thanks to them, I’ve worked with my dream brands and traveled overseas; it’s been nothing short of a blessing,” said Kister Morata, Jeman’s business partner who is also a content creator. “Jeman built a strong foundation, but the continuous evolution of Orange Magazine has been a collective effort; It’s inspiring to be part of a platform that never stops adapting and growing.”
Under Jeman’s lead, Team Orange is always looking for innovative ways to engage its audience, whether it’s through new social media formats or interactive features.
Another team member and content creator, Sharmaine Rodriguez, said, “When I joined, I was immediately struck by the energy and openness to new ideas. It’s a place where you can truly contribute to shaping the narrative, and seeing our work resonate with thousands of readers is incredibly rewarding.”
As Orange Magazine celebrates its 15th anniversary, it stands as a testament to pioneering digital media in the Philippines. The online magazine remains committed to its founding principles of freshness, relevance, and truth, looking ahead to further innovation and continued engagement with its ever-expanding readership.
Orange Magazine successfully celebrated its 15th year, a milestone that’s one for the books, with a fun-filled and rewarding party held at Timezone in Ayala Malls Feliz, last July 1, 2025.
Numerous bloggers, vloggers and content creators attended the celebration to share in Orange Magazine’s success and express their continuous support for the platform. It shows how Orange Magazine established a tight-knit community within the online industry. Guests enjoyed the activities, prizes, and a chance to network and form collaborations to further create fresh, engaging content, qualities that made Orange Magazine a trailblazer in the field.
Orange Magazine would like to thank the following sponsors: Timezone Philippines, PLDT Home, Home Credit PH, Xiaomi Philippines, POCO, ALPAS Consultancy, Marie France, Facial Care Centre, Svenson, Tai Chi Rub & VCO Liniments, Doggies Choice, Cebu Pacific Air, Maya, HONOR Philippines, OPPO, Solaire Resort Entertainment City, Solaire Resort North, SKECHERS, Our Home, HOTEL 101 Manila, The Ascott Limited, Citadines Benavidez Makati, Citadines Bay City Manila, Citadines Roces Quezon City, Klued, Primer Group of Companies, Seda Manila Bay, Bell-Kenz Pharma Inc., Luminisce, Landco Pacific, Landco Lifestyle Ventures, AirAsia Philippines, RLC Residences, EON Public Relations, TikTok Shop Philippines, Mega Prime Foods, Winford Resort & Casino Manila, Redlion Private Pool Resort, Ripple8, Jollibee, Launch & Meet, Grupo Agatep, Mang Inasal, Angel’s Pizza, A-List & Partners Consulting Group Inc., Diana Stalder, Spark It Philippines, Joy-Nostalg Hotel & Suites, foodpanda, Potato Corner, BRIDGES PR, Visual Scape, JisuLife, Fifth Gear Ads and Activations Inc., KLOOK, SM Investments, SM Supermalls, Beautéderm Corporation, Narr8 PH Creative Communications, Centaur Marketing, SAFC, Uniquecorn Strategies, DermoRepubliq., ANKO, FuentesManila Public Relations, Buensalido and Assiociates Public Relations, Axcess PR & Communications, Power Mac Center, Ana Manansala Consultancy Services, ROMA, CATPR Inc., BREVILLE, Better Mondays PR, Conrad Manila, Newport World Resorts, Hilton Manila, Holiday Inn Express Manila, Maria Clara Sangria, Novotel Manila Araneta City, Ibis Styles Araneta City, Whip PR & Communications, ArdentComm, BrandComm, eggshell, McDonald’s, Pascual Laboratories, 4610 PR and Integrated Marketing Inc., GCash, BrandPlay, COMCO Mundo League of Enterprises, TARO AOX, Inc., Midea, Canon, TA-FBDI, MSL, EY, OREO, Goldilocks, Megaworld Hotels & Resorts, realme, Corner Magazine PH, Zoobic Safari, The Bistro Group, ODV Creative, Full Circle Communications Inc., JG Superstore, Cherry Philippines, Globe Telecom, Brand_It Consultancy, MG Asia Public Relations, Pix Republik/Reel Republik Studios, Domantay Consulting, Lorem Ipsum Consulting Inc., PRecious Communications, Brilliant Jerk Production, Insight 360 Consultancy Services, Inc., MediaSense, Orange Salon, Agents International, NYOU PH, Meat Plus Café, Tender Bob’s, Fireside, Kettle, PIAA, WSP, Stratworks, TV8 Media, Marriot Hotel Manila, PaperLess PR & Creative Agency, Inc., i55 Talent House Corp., TeamAsia, Mr. Gene Paulo Bautista, Ms. Ruby Asoy Lebajo, Mr. Jeff Saw, Ms. Marjorie Pineda-Uy, Mr. Jonel Uy, and Mr. Harold Uy.
