The Hotel Sales and Marketing Association (HSMA) brings back the country’s most anticipated online travel fair, the September Online Sale (SOS) 2025. You can find deals with up to 80% off on accommodations, dining, and leisure packages from almost 100 hotels and resorts across the Philippines.
The sale, which runs until September 30, 2025, is the perfect opportunity to lock in the best rates for future getaways, with stays valid until 2026 and even 2027. Now in its sixth year, the HSMA’s SOS has become a trusted platform for travelers seeking both affordability and quality.
This year’s sale, themed “Discover the Best Stays in the Philippines,” aligns with the Department of Tourism’s “Love the Philippines” campaign, encouraging more Filipinos to explore local destinations. The sale features curated, experience-driven packages for everyone—families, couples, friends, business travelers, and even pet owners.
“Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country,” said Assistant Secretary Sharlene Batin, Department of Tourism.
Travelers can browse and book the perfect hotel or resort at their own pace, free from the stress of long lines at traditional travel fairs or on-the-spot decision-making. Because the HSMA’s SOS is an initiative from the country’s top hospitality sales and marketing leaders, it guarantees the lowest rates available anywhere.
“SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first,” added Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. “Our platform, accessible via hsma.org.ph/sos, eliminates the stress of traditional travel fairs while delivering even better value.”
SOS 2025 Deals
The scope and variety of hotel and resort offers from Hotel Sales and Marketing Association member properties include:
– City escapes – Staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque with packages as low as ₱2,800 per night.
– North and South Luzon adventures – Scenic Tagaytay and Batangas resorts, and Rizal highland getaways with discounts up to 63%.
– Island destinations – Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao resorts offering 3D2N packages, family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026–2027.
– Special packages – Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers with extended validity windows of up to two years.
During the booking period, browsers only need to visit the HSMA website by typing hsma.org.ph/sos to view the extensive lineup features properties strategically organized into regional clusters for easy browsing: Manila and Makati; Pasig and Quezon City; Alabang and Bonifacio Global City; Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo and Boracay.
“HSMA is excited to give travelers not just discounts, but carefully designed experiences across all regions of the Philippines. Through SOS, we’re making world-class hospitality more accessible while boosting our domestic tourism industry,” said Loleth So, HSMA President.
“What makes SOS truly special is how our member hotels and resorts unite for one cause: to give travelers the best value while showcasing the breadth of Philippine hospitality. This collaboration is our way of ensuring that every Filipino can discover world-class stays right here at home,” said Tet Romualdo, HSMA Director of Membership and Project Lead for SOS.
“This year’s SOS is not just about discounts, but about curating meaningful experiences — from family-friendly vacations to wellness escapes and even pet- and Muslim-friendly packages. We want every traveler to find a stay that feels tailor-made for them,” said Amie Villena, HSMA Vice President and Co-lead for SOS.
Don’t miss out on your chance to discover the best of the Philippines! Visit www.hsma.org/sos now to lock in incredible savings and start planning your next great adventure.
Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.
DTI Permit: DTI Fair Trade Permit No. FTEB-235331, Series of 2025.
