Despite rise of online stores, shopping habits of Filipinos remain traditional says Reader’s Digest Trusted Brand 2013 Survey
- Only 7% of Filipino shoppers trust online comments regarding brands or products
- Less than 10% of Filipino respondents actively shared their brand experiences online
- Only 13% of Asian respondents have significantly changed shopping habits due to online options
- Travel Services top the categories of products Filipinos buy online
- A total of 91 brands in the Philippines won the Readers Digest Trusted Brand 2013 Awards
