ShareIt, a one-stop-shop application for file sharing, content streaming, and gaming, reached global milestones as the digital transformation during the pandemic gathered pace.
Based on App Annie’s The State of Mobile Report 2021, ShareIt is in 8th place as the most downloaded mobile application in the Philippines and ranks sixth by monthly active users. This success is attributed to its loyal global user base of 1.8 billion and strong presence in more than 200 countries. The app has 500 million monthly active users, of which 125 million are from the Philippines.
It was also recognized back in 2020 as the world’s fastest-growing media publisher in the AppsFlyer Performance Index (H1 2020 WFH edition).
Exceptional Growth
Adapting to digital transformation has been a key driver given the restrictions posed by the ongoing pandemic. Such transformation has included the switch to online learning and the increased reliance on digital platforms used for almost everything – from conducting business to paying bills and buying groceries. In this environment, the demand for digital content and entertainment has grown rapidly as people continue to be confined to their homes for prolonged periods.
SHAREit has experienced exceptional growth in the Philippines, with a 15% month on month increase in daily active users since the lockdown began last March. It now has close to 40 million monthly active users, surpassing leading apps like Viber and Spotify. This increase in usage can be attributed to SHAREit’s unique strengths firstly as a one-stop app for content discovery, entertainment, and peer-to-peer file sharing, and secondly, as a platform that users can enjoy both offline and online. Coming from an offline social network, SHAREit helps the transition from offline to online among its users, enabling app developers to reach both existing and potential new users – even those on patchy internet networks.
Philippines Expansion
SHAREit has significantly grown its Philippines presence in the past year. To leverage the potential offered by this vibrant digital market, it has set up a local office in Manila with a full team spearheaded by its regional lead, Lisa Dominguez. SHAREit’s Philippines team is focused on driving growth for local businesses and allowing brands to capitalize on SHAREit’s massive reach while adapting to the unique preferences and demands of its user base in the Philippines.
Two local brands that have already benefited from partnering with SHAREit include fintech leader GCash and social live-streaming platform, Kumu. Through its performance marketing solutions, SHAREit has helped GCash onboard new users nationwide from key cities and remote areas. SHAREit has also increased visibility and user engagement for Kumu, which, since launching 18 months ago now dominates the country’s social live-streaming space.
“We are very excited about SHAREit’s growth in the Philippines. Our local team is keen to build on this success and establish an even greater presence as the country rides this wave of digital transformation and increased connectivity. Our plans now are to continue to refine the app’s user experience, and to invest in solutions that help local brands scale their user base and digital reach through exposure on the SHAREit app,” said Dominguez.
As the Philippines emerges from the economic and social effects of the pandemic, SHAREit’s agility and unwavering focus on meeting its users’ content discovery and sharing needs will enable it to continue this remarkable growth story. SHAREit looks forward to helping its Philippines users and local partners alike adapt and thrive in this new digital landscape.
