Get ready for a smoother online shopping ride! Shopee is rolling out new features that make it easier for young people to shop.

Shopee has set its sights on the future by unveiling its latest innovations that aim to make online shopping even more accessible, easy, and enjoyable for the rising generation of Filipino shoppers.

The big reveal happened during the recent “Shopee Summer Surprise” event, and it came alongside the exciting announcement of BINI as their newest brand ambassador and #AngDaliDaliSaShopee campaign.

@demsangeles @shopee_ph welcomes Philippines’ Nation’s Girl Group @bini_ph as brand ambassadors 👏✨️ #dangmusings #BINI #ShopeePH #angdalidalisashopee #shopeexbini #pantropiko #salaminsalamin ♬ Pantropiko – BINI

“Shopee is committed to providing a platform that empowers Filipino Gen Zs to shop more seamlessly and experience the joy of online shopping,” says Huiyan Pan, Regional Marketing Lead at Shopee. “With Ang Dali-Dali sa Shopee, we want to assure our users that they can shop online with greater confidence and ease.”

The event introduced four new innovations that address both Gen Z and older consumers’ main priorities and pain points:

• Shopee now lets you check before you pay! With Cash on Delivery (COD) Unbox, customers can now inspect their parcel upon delivery and return it on the spot in case there is any issue with the order (damaged, incorrect items, or missing products).
• Shopee makes returns easy! No need to message the seller back and forth. Just use the Return/Refund feature in the app and Shopee will take care of everything for the customer.
• ‘Change of mind’ now a valid reason to return items! Send back clothes that don’t fit quite right or things you decided you don’t need anymore.
• Shopee commits to timely deliveries! Get FREE discount vouchers if your order is late through the new On-Time Delivery program,.

The launch of Shopee’s innovations comes at an opportune moment as the Department of Trade and Industry (DTI) focuses on building trust between online buyers and sellers through the E-Commerce Philippines 2024-2028 Roadmap, striving for easy yet exciting commerce.

Shopee also shared that Gen Z shoppers are shown to take their time conducting in-depth research for their purchases, with top considerations including a seamless return and refund process and fast delivery services.

Beyond their consumer choices, Shopee also gleaned insights into what matters most to this generation: authenticity, social connectivity, and individuality. BINI, the rising girl group in the country, holds the essence of these values, which is what led to them becoming Shopee’s newest brand ambassador and the face of Gen Z. As the new brand ambassador, BINI will be the face of Shopee’s campaigns to amplify the platform’s commitment to bringing joy to shoppers and empowering them to pursue what they desire through the platform confidently.

@demsangeles Oh shux, complete sila dito 🫶 @shopee_ph @bini_ph @Maloi Ricalde ౨ৎ @C O L E T @bini_gwen @bini_stacey @bini_sheena @bini_jhoanna @bini_aiah @bini_mikha #DANGmusings #ShopeeXBINI #AngDaliDaliSaShopee #BINI ♬ original sound – デミ

By aligning its services with Gen Z’s purchasing behaviors and values, Shopee’s offerings take on greater significance in the digital era.

For more information on Shopee’s new features, visit https://shopee.ph/.