Business

Home Credit anticipates laptop sales to hit 1,200 units daily

September 19, 2024

Home Credit Philippines (HCPH) predicts a huge increase in laptop sales this back-to-school season, possibly reaching 1,200 units sold each day. This forecast is based on last year’s strong laptop sales during the peak of the back-to-school season in September, with the growing popularity of online learning across the Philippines driving this demand.

Laptops are more essential than ever as students and professionals use them for online classes, research, and other academic work. This has led to a huge increase in demand for reliable, powerful laptops. Home Credit Philippines’ sales data shows that people are buying more and more technology products, even earlier this year than last September due to the earlier start of the school year.

In 2022, Home Credit sold P4.7B worth of laptops. This number rose to P5.3B worth of laptops in 2023, marking a 12.5% year-over-year increase. On average, almost 450 laptops were sold daily last year, underscoring a strong market demand, driven by the growing adoption of digital learning solutions.

September 2023 proved to be a milestone month for Home Credit, with daily laptop sales reaching an impressive peak of 1,200 units sold. This surge aligns with the Back-to-School season as families prepare for the academic year and equip students with essential technology.

“Our sales figures clearly reflect a strong and growing demand for gadgets that support students’ learning needs, especially laptops. Over the past two years, we’ve seen a notable increase in laptop sales from July through September. The peak in September highlights our strategic approach to leveraging seasonal demand, particularly the back-to-school season when the need for new or upgraded gadgets rises.

As the financial ally of the Filipinos, our financial support during peak shopping seasons allows us to provide our customers with the latest technology they need through 0% interest deals with various installment plans,” said Sheila Paul, Chief Marketing Officer of Home Credit Philippines.

Anticipating a similar trend this year, Home Credit has mobilized a campaign with its partners who offer laptops, smartphones, and other gadgets essential for students’ education. The company recently launched the Sulit-Skwela deals, designed to simplify the process of upgrading to the latest gadgets and ensuring students are well-prepared for the new school year.

“As digital learning continues to evolve, the intersection of technology and education will only become more prominent. Gadgets, especially laptops, will remain at the forefront of this evolution, supporting diverse learning methods and enhancing educational outcomes. We are excited to play a role in shaping the future of learning. By assisting parents in providing students with access to technology, we are investing in every learner’s potential and the future of our society,” Paul added.

Home Credit’s Sulit-Skwela offers feature 0% interest deals on a wide range of back-to-school essentials until September 30, 2024. This includes laptops, which are essential for tasks such as document creation, presentations, and video editing. The promotion also extends to smartphones and tablets for communication, note-taking, and research.

Customers can benefit from flexible 0% interest installment plans ranging from six to 18 months, making it easier to manage finances during the back-to-school season. These offers are available at over 15,000 Home Credit partner stores across more than 75 provinces nationwide.

For convenience, customers can download the Home Credit App, available on Google Play or App Store, for fast pre-approval of product installments, or talk to a Home Credit representative at any partner store. To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph or visit Shoppingmall.ph to browse the latest 0% interest deals.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

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