Despite rise of online stores, shopping habits of Filipinos remain traditional says Reader’s Digest Trusted Brand 2013 Survey

• Only 7% of Filipino shoppers trust online comments regarding brands or products
• Less than 10% of Filipino respondents actively shared their brand experiences online
• Only 13% of Asian respondents have significantly changed shopping habits due to online options
• Travel Services top the categories of products Filipinos buy online
• A total of 91 brands in the Philippines won the Readers Digest Trusted Brand 2013 Awards

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