Sony Music Entertainment Launches Pan-Asian Label “OFFMUTE”

Sony Music Entertainment Launches Pan-Asian Label “OFFMUTE”

OFFMUTE offers emerging artists from across all genres a dedicated platform to pursue their own creative vision and reach audiences across Southeast Asia.

 

Sony Music Entertainment announced today the launch of OFFMUTE – a new pan-regional label focused on championing new and emerging Southeast Asian talent by drawing on the combined experience of Sony Music’s entire Southeast Asian team.

OFFMUTE gives emerging recording artists across all genres an opportunity to develop their own music and follow their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through enhanced promotional, marketing, and artist development, drawn from Sony Music’s global expertise and resources.

“OFFMUTE is the first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy and Market Development, Asia and the Middle East, Sony Music Entertainment. “That offering is compelling for a new generation of artists in the region and we’re excited to help these artists fulfill their potential in the years to come.”

Ariel Fung, Executive Vice President, Sony Music Southeast Asia, expresses his enthusiasm for the label’s attempt to solidify its foothold in the global music industry. “I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.”

Its first batch of artists includes singer-songwriters Clara Benin from the Philippines, Liesl Mae from Malaysia, and Mezzaluna from Indonesia.

OFFMUTE artists with Mr. Ariel Fung, Sony Music Entertainment EVP (lower right), and Mr. Andrew de Castro, Sony Music Philippines Marketing & Business Development Director (upper left), during the virtual media launch event.

An acclaimed singer-songwriter in the Philippines, Clara Benin is renowned for her captivating songs that blend unspoken ruminations with commitment and depth. Amassing more than 25 million streams on combined music platforms Spotify and YouTube, Benin frequently headlines local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song “I Rose up Slowly”.

Roslyn Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave a mark on the international audience. “When my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,” Pineda reveals. “And it’s great that the other markets think so too.  With a Southeast Asian team supporting her, we’re thrilled that Clara’s moving vocals and introspective songwriting will reach new audiences across the region.”

Another addition to the OFFMUTE family is Mezzaluna, a talented and gifted singer-songwriter based in Indonesia who comes from a strong musical lineage and quickly emerged as a standout artist with incredible achievements in her own right. With deep, soulful vocals and an intensely personal storytelling style, the 20-year-old alt-pop sensation marks her journey as a solo star capable of delivering inspiring and powerful songs with a universal reach. She will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.

Malaysia’s liesl-mae completes the record label’s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness.

Check out OFFMUTE on Facebook, Twitter, Instagram, and Tiktok.

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