Beauty and Fashion

UNIQLO launches JOIN: THE POWER OF CLOTHING Campaign “Doraemon Sustainability Mode” Fall/Winter Products

October 4, 2023

Plush toy and fleece items will be available from October 6, supporting UNESCO initiatives for clean oceans

Global apparel retailer UNIQLO announces the launch of the 2023 Fall/Winter collection for JOIN: THE POWER OF CLOTHING, a campaign supporting UNESCO activities to reduce marine debris. The new items, the final in the series featuring popular cartoon character Doraemon, will be available at UNIQLO stores throughout Japan and the online store from Friday, October 6.

JOIN: THE POWER OF CLOTHING is a customer-participation project that connects the “power of clothing” with actions for a more sustainable world. Items for the 2023 Fall/Winter collection are the Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon Sustainability Mode Toy, both made of 100% recycled polyester fabric. The Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest, and the Toy is UNIQLO’s first plush toy made from fluffy yarn fleece material. This will be the final Doraemon Sustainability Mode collection.

For every purchase of products eligible for the campaign, which include Doraemon Sustainability Mode items and other fleece items made from recycled polyester, Fast Retailing will donate US$1 to UNESCO to support its international initiative to reduce ocean garbage, which includes educational programs to raise awareness of marine debris issues.*

Doraemon Sustainability Mode Products

  • Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket 1 DesignPhp 1,490
  • Doraemon Sustainability Mode KIDS Fluffy Yarn Fleece Full-Zip Jacket 1 Design – Php 990
  • Doraemon Sustainability Mode Toy 1 DesignPhp 990


See the special website for other JOIN: THE POWER OF CLOTHING products eligible for donations.

* The maximum donation amount is US$1.5 million (approx. ¥200 million). Donations will be made by UNIQLO parent company Fast Retailing Co., Ltd.

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