DITO Named #1 Mobile Network in PH, Launches “Dito sa Puso Ko” Campaign with DongYan

April 12, 2024

DITO Telecommunity, the Philippines’ fastest-growing mobile network, launches “DITO SA PUSO KO” to celebrate being named the #1 Mobile Network by Ookla. The campaign features Dingdong Dantes and Marian Rivera, the country’s beloved celebrities.

The heartwarming online video features a special rendition of “Dito Sa Puso Ko,” capturing the essence of DITO’s achievement. It reflects the company’s dedication to providing Filipinos with reliable connectivity and innovative solutions to fulfill their digital dreams. The growing subscriber base signifies the increasing trust in DITO’s quality services.

“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens. Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO. Truly grateful that we are now number one in their hearts and minds,” said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.

Power Couple Joins the #1 Network

DITO also welcomes Dingdong Dantes and Marian Rivera as the new faces of the campaign, stars of the top-grossing Filipino film of all time – Rewind, who are renowned for their charm and charisma on and off screen.

“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide,” said Jasper Evangelist, DITO Brand and Marketing Director.

The online video showcases DITO’s journey. Initially, only Dingdong and Marian have hearts, symbolizing the company’s early days. As the video progresses, hearts spread everywhere, representing DITO’s subscriber growth and the love from millions of DITOzens.

“At the outset, breaking into the market was really a daunting challenge, especially amidst the long-standing duopoly.  We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference, DITO thrived and flourished. We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand and our products. And because of that, we are really grateful.” Jimenez added.

Embracing this milestone and embarking on a new chapter with Dingdong and Marian is not merely a measure of success but a call to further elevate DITO’s standards.

“As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain steadfast in our commitment to provide, consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people,” Jimenez concluded.

Watch DITO’s newest campaign here:

Let's Talk!

This site uses Akismet to reduce spam. Learn how your comment data is processed.