Carrying the theme “Nurturing the NextGen Tourism,” this year’s edition highlights the future of Philippine travel
If your travel bucket list is growing and you are looking for the absolute best way to plan your next getaway, block out your calendars for September 4 to 6, 2026. The Philippine Tour Operators Association (PHILTOA) has officially announced the return of the 37th Philippine Travel Mart (PTM). As the country’s longest-running travel fair, it is taking over Halls A to D at the SMX Convention Center in Pasay City for three days of incredible deals, cultural showcases, and endless travel inspiration.
What is the Buzz About This Year?
Every year, the PTM brings something special to the table. For 2026, the fair is introducing a wonderful theme: “Nurturing the NextGen Tourism,” paired with the rallying cry “Discover Your Philippines.”
It is a heartfelt invitation for all of us to look closer to home and explore the incredible, diverse destinations right in our own backyard. To make sure every corner of the country is represented, the Department of Tourism is bringing in all of its administrative regions — from the northern heights of the Cordillera Administrative Region (CAR) to the vibrant culture of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM).
Whether you want to support local communities or find a hidden gem you haven’t visited yet, the entire archipelago will be under one roof.
Why It is the Ultimate One-Stop Shop for Travelers
If you love a good bargain (and let’s be honest, who doesn’t?), the PTM is famous for being the ultimate place to lock in the lowest prices. Because many exhibitors save their steepest discounts exclusively for the event floor, it is easily one of the most cost-effective ways to book your next holiday. You can wander through the halls, chat directly with travel experts, and compare rates on:
- Exclusive tour packages and travel agencies
- Top-tier hotels and resorts
- Airlines and transport providers
- Local Government Units (LGUs) showcasing their regional highlights
From relaxing beach escapes to rugged mountain adventures, you can plan, customize, and book your entire itinerary in one go. Plus, the venue will be buzzing with live cultural performances, insightful travel talks, and presentations to keep you entertained while you browse.
Tourism with a Purpose: The Four Pillars
What makes this year’s event particularly special is its educational focus. PHILTOA is framing the event around its NextGen Tourism initiative, which focuses on four essential pillars to ensure the future of travel is bright and responsible:
- Sustainability: Championing eco-friendly, community-based travel that protects our natural wonders.
- Digitalization: Embracing modern tech and tools to make discovering new destinations seamless.
- Inclusivity: Creating accessible, welcoming travel experiences for absolutely everyone.
- Health & Wellness: Promoting journeys that focus on relaxation, restoration, and personal well-being.
As PHILTOA President and PTM Organizing Committee Chair Ma. Lourdes F. Japson beautifully puts it, exploring our own country is about more than just a holiday—it is a meaningful way to reconnect, recharge, and directly support local economies and communities at a time when we are all being a bit more mindful of our budgets.
How to Grab Your Tickets
Ready to plot your next adventure? Here is what you need to know to head out:
- When do tickets drop? Online ticket sales start in July 2026 directly via philtoa.com.
- How much? Regular admission is just PhP 120.00, with special discounts available for senior citizens and PWDs.
For the latest updates, sneak peeks at participating brands, and early announcements, head over to their official website or follow their journey on social media at @PTMofficial on Facebook, Instagram, and TikTok.
Dear reader, where in the Philippines are you dreaming of heading next? Let me know in the comments below!
