Citi Philippines @ 25: What’s Your Unforgettable Story?

April 29, 2015

Citi Philippines, the country’s largest foreign bank, celebrates 25 years of providing world class credit card products and services to the Filipino consumer.

In a press launch held at Fairmont Hotel, Makati City last April 27, Consumer Business Manager Bea Teh-Tan walked us through Citi’s track record of innovations and best-in-market offers and promotions.


Citibank MasterCard, introduced in the ’90s, marked the global bank’s entry into the Philippine credit card market. It changed the payment landscape, enabling middle income Filipinos become cardholders.

Citi was also the first credit card to introduce a loyalty program, Citi Rewards, where ever spend made on the card gives you rewards points to fuel rebates to air miles to shopping credits.

Looking ahead to the future, loyal cardholders can expect Citi and MasterCard to continue to invest in the digital payments space and leverage on technology to transform the way in which it serves clients. Over the last decade, Citi has seen consistent growth in terms of the number of users of both the Citibank Online and Citibank Mobile Banking platforms year on year.

Photo credits: Rappler

Citi has a lot to be thankful for and what’s a celebration without gifts? 😀

Fifteen lucky cardholders will win the prizes of their choice and live out ‘My Unforgettable Story‘ in some of the world’s most breathtaking places!

“It’s so easy to win – just use your card for any purchase regardless of amount, and you will earn raffle entries. And because we want all our cardholders to have a chance to win, we are awarding raffle entries for nearly every use of a Citi card: from using Citibank Online to charging with Citi PayLite, and even when you apply for a Personal Loan,” explained David Stoughton, Credit Payments Head of Citi Philippines.

There will be three raffle draws for each set: Story of Discovery (May 18), Story of Romance (July 27) and Story of Adventure (September 21).


If I were to win, I’ll tick off one of these from my bucket list: the gourmet food tour in Japan, the trip to Maldives or the magical Aurora Borelias experience <3

Not yet a Citi Card holder? Apply online and get 20 raffle entries. Activate the card by using it for a purchase and get another 20 raffle entries.

Visit to see complete prize information and more ways on how you can qualify.

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