PULP Spaces+ Brings IU’s ‘HEREH’ Pop-Up Store to Manila

By on May 18, 2024

Filo UAENA are in for a treat ahead of the 2024 IU H.E.R WORLD TOUR CONCERT IN MANILA (BULACAN)!

Get your wallets ready! Experience a piece of IU’s world as the highly-anticipated 2024 IU ‘HEREH’ Pop-Up Store arrives in Manila!
The pop-up store is set to offer a wide range of exclusive official IU HEREH merchandise along with additional IU merchandise. This is the perfect opportunity to gear up and show your love for IU before the much-awaited concert that’s happening on June 1st, without waiting in line at the merch stand during concert day!

UPDATE: To help you plan ahead, here are the official MD list for the Manila leg – including items from HEREH, MOMENT., GOLDEN HOUR, LILAC, APRIL 2020, LOVE POEM, and STRAWBERRY MOON!

Run, don’t walk to the third floor of the SM Mall of Asia’s South Entertainment Mall between May 24 to 30, 2024 from 11 AM to 9 PM as items will be available in limited quantities (as with all pop-up formats).

No time to go to MOA or not from Metro Manila?

You may also pre-order the items from May 19, 12PM to May 24 via

Manila exclusive merch will be available via or on show day at the Philippine Arena:

2024 IU HEREH Pop-Up Store is the debut project introduced by PULP Spaces+, a subsidiary of PULP Live World, dedicated to creating unparalleled event experiences. Follow PULP Spaces+’s social media accounts for updates.

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