Press Release: Readers Digest Social Media effects on online shopping

By on May 29, 2013

Despite rise of online stores, shopping habits of Filipinos remain traditional says Reader’s Digest Trusted Brand 2013 Survey

  • Only 7% of Filipino shoppers trust online comments regarding brands or products
  • Less than 10% of Filipino respondents actively shared their brand experiences online
  • Only 13% of Asian respondents have significantly changed shopping habits due to online options
  • Travel Services top the categories of products Filipinos buy online
  • A total of 91 brands in the Philippines won the Readers Digest Trusted Brand 2013 Awards

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