Press Release: Readers Digest Social Media effects on online shopping

Despite rise of online stores, shopping habits of Filipinos remain traditional says Reader’s Digest Trusted Brand 2013 Survey

  • Only 7% of Filipino shoppers trust online comments regarding brands or products
  • Less than 10% of Filipino respondents actively shared their brand experiences online
  • Only 13% of Asian respondents have significantly changed shopping habits due to online options
  • Travel Services top the categories of products Filipinos buy online
  • A total of 91 brands in the Philippines won the Readers Digest Trusted Brand 2013 Awards
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